Internet marketing had always been a daunting prospect for digital marketing experts as well as business owners. As years pass by, the technology kept on changing in a much faster pace by not giving anyone a chance to get fixed to a single winning modality. However, this doesn’t mean that internet market is such a no man’s land. Those who keep themselves up to date and have the flexibility to quickly respond to the changes will surely hit the bulls-eye.

World Wide Web

When we look at the potential changes in internet marketing in 2015, one can undoubtedly say that the business owners should be in much more control than ever. The growing needs of consumers and more sophisticated preferences of providers will dictate the path of universal digital marketing industry.

We can say for sure that online marketing is getting more user-friendly and marketers have an ever-expanding choice of flexible tools for new market intrusion. Further, we will look into a couple of potential trends, which may decide the effectiveness of internet marketing in year 2016.

  1. The online video boom

As far as content marketing is concerned, we can say online video may be the future of it. All major search engines like Google, Facebook, Bing etc. experiment with the (in-SERP) In-Search Engine Results Page video ads. When we check out why they take this initiative, it undoubtedly shows the acceptance of online video ads by the consumers.

Some interesting stats in favour of video ads are;

  • Video ads will account for an expected 69% of internet traffic by year 2017.
  • One out of 3 users positively pursue the brands after watching the video content related to the brands.
  • About 64% of the online marketers expect video content to dominate their promotional strategies.
  • The acceptance of YouTube has reached to more than a billion unique visitors every month, making it on top of any other interactive channel apart from Facebook.
  • Sharing of video content has witnessed 30% growth in the past couple of years when compared to text and image sharing.
  • Social media campaigns are slowly shifting to video content as by finding it the most acceptable mode of information sharing.
  • The production costs of video making have become much affordable when compared to old times.
  1. Evolution of marketing automation

Marketing automation will continue to evolve in 2016. Businesses recognize the vast potential in marketing automation, but studies show that 70% of the markets are still unhappy about the available marketing automation software. However, industry experts predict a sure shift in the prevailing marketing platform over the next couple of years, and as per their studies, this will be;

  • Predictive at the first point
  • Will offer full- circle recommendations, and
  • Will embrace more open programs.

Predictive analytics and predictive intelligence will take over marketing dynamics to make internet marketing a much easier and more intuitive affair. Such a prediction system can easily learn, adapt, and improve all by its own based on the way customers react to them.


Any marketer will now agree to the fact that the trends in digital marketing quickly and constantly change by leaving no one an expert in it with a particular strategy. If you are not reading or updating yourself about the industry and technology daily, one may left behind in just a matter of weeks from this highly competitive arena.

However, this changing market landscape also means that the audience is not only growing with every technological advancement, but also becomes more and more reachable. The online marketing trends, as you may witness, are constantly stirring up, but only after some initial experimentation by providers and stakeholders, we can efficiently analyze how effective these strategies would be.

For those who want to stay ahead in this changing market, let us explore a couple of basic strategies.

  • Join the mobile bandwagon

You know where 90% of your customers are? They are on their mobile phones. Just spare a little time watching people outdoors and you will see that no one is able to move on for more than 5 minutes without checking at their smartphone. It’s a kind of mental addiction, I should tell you. This is an opportunity for the marketers and business owners to leverage this dependency for your advantage. If you don’t optimize your pages for mobile traffic, you are not simply losing something, but everything!

Along with your website, the;

  • Campaigns
  • landing pages
  • emails, everything should be made mobile ready in order not to miss out the major chunk of traffic you can expect through this.

You can check out and find that the successful landing pages are highly mobile friendly website designs. You can use the mobile-responsive CSS frameworks, which make it easy to code for a greater mobile experience. However, it is not yet the eradication of desktop and laptop altogether, so your ideal goal is to give the customers the best experience wherever they are (being fluidic).

  • Become a content factory

Content marketing is nothing new in online promotion. Good content can not only establish you as a trustworthy source, but also can help with the SEO rankings; whichever changing algorithms come into play. Above all the design aesthetics and optimization strategies you can incorporate, content remains the king of the jungle where hunting is so tough.

Releasing free and quality content is essential if you want to stay ahead in the online marketing scaffold in the forthcoming decade. Using the content effectively to attract and engage your prospective leads is the key to online marketing success. There are various formats of content marketing as;

  • Blog posts
  • Social media posts
  • Infographics
  • Interactive quiz
  • Video
  • Slidesharing
  • e-books
  • news releases
  • Whitepapers and lot more.

Moreover, while talking about the latest trends in online marketing, you have to consider the shortened attention span of the busy modern-day dwellers. This demands brands to find out more innovative ways to fit into the new consumption pattern. Of course the serious buyers would always like to read your in-depth article to make purchase decision, but to attract a blank prospect to what you got to offer, the 140 characters of Twitter should be bright.

Online Marketing

Even to find a local business next door, today’s consumers rely largely on the web. When it comes to establishing your small business, online marketing is the backbone of all your efforts towards success. Online promotion is not a second priority for any SMBs planning their marketing strategies. But list is too big if you take out all what you see. So, here it is short roundup of some of the most popular online marketing strategies discussed by experts.

  1. Update your site – It’s 2016, does your website look that of 2000? Moreover, it is not all about just looks. The web standards and SEO strategies keep on changing so often, so refreshment every once in a while can help your site breathe better.
  1. Maintain a business blog – Blogging is inevitable for businesses. Maintaining an official blog can boost your SEO efforts and also act as a platform to demonstrate your knowledge and share relevant info with the needy. Make it a win-win situation.
  1. Optimize your site for local search – If your are providing dental care to the Adelaide patients, then it is not worthy for you to work on ensuring global visibility. Make sure that your business website includes plenty of local information as address, phone numbers, and geo-targeted content so that local consumers can easily locate you. Optimising your business on Google Snack Pack (Map Listing) is another way to gain exposure to your business.
  1. Make your content mobile friendly – Don’t you see every two out of three staring at mobile screens every minute pass by. People virtually live on their smart phones now. What if your web pages and content look awkward on a cell phone screen? you are screwed!
  1. Optimize your metadata – Metadata on your site as the title tags, alt text, descriptions etc. are very much important as far as SEO of your site is concerned. Never leave it out unattended while you work on portal enhancements.
  1. Follow text ad formats – Text ad formats are not universal. You can see that even Google, Yahoo, and Bing text ad formats are slightly different from one another. So, learn the text ad format of each closely and follow rules to get the best search engine benefits.
  1. Register a strong call to action – Convincingly share it with the consumers as to what you want them to do rather than being vague on a call-to-action point. They are more willing to click on it if they know what lies beneath.
  1. Embed target keywords in ads – Try to effectively weave the keywords both at the headline and the text ad or make these closely matching to keywords you bid to make the ad show up high on search results.
  1. Don’t put your business name in the ad’s title – Better include your business name at the URL to be optimized as the headings have limited charter space plus the readers won’t like it that way.
  1. Emphasizing Title case– Capitalizing the first letter of the major words in the text is a welcoming practice. However, never go crazy with all caps or awkward caps.

Also remember that your promotion effort is not just a one-time affair. Keep on posting quality content, which is fresh and original to keep the viewers engaged.