Internet marketing had always been a daunting prospect for digital marketing experts as well as business owners. As years pass by, the technology kept on changing in a much faster pace by not giving anyone a chance to get fixed to a single winning modality. However, this doesn’t mean that internet market is such a no man’s land. Those who keep themselves up to date and have the flexibility to quickly respond to the changes will surely hit the bulls-eye.

World Wide Web

When we look at the potential changes in internet marketing in 2015, one can undoubtedly say that the business owners should be in much more control than ever. The growing needs of consumers and more sophisticated preferences of providers will dictate the path of universal digital marketing industry.

We can say for sure that online marketing is getting more user-friendly and marketers have an ever-expanding choice of flexible tools for new market intrusion. Further, we will look into a couple of potential trends, which may decide the effectiveness of internet marketing in year 2016.

  1. The online video boom

As far as content marketing is concerned, we can say online video may be the future of it. All major search engines like Google, Facebook, Bing etc. experiment with the (in-SERP) In-Search Engine Results Page video ads. When we check out why they take this initiative, it undoubtedly shows the acceptance of online video ads by the consumers.

Some interesting stats in favour of video ads are;

  • Video ads will account for an expected 69% of internet traffic by year 2017.
  • One out of 3 users positively pursue the brands after watching the video content related to the brands.
  • About 64% of the online marketers expect video content to dominate their promotional strategies.
  • The acceptance of YouTube has reached to more than a billion unique visitors every month, making it on top of any other interactive channel apart from Facebook.
  • Sharing of video content has witnessed 30% growth in the past couple of years when compared to text and image sharing.
  • Social media campaigns are slowly shifting to video content as by finding it the most acceptable mode of information sharing.
  • The production costs of video making have become much affordable when compared to old times.
  1. Evolution of marketing automation

Marketing automation will continue to evolve in 2016. Businesses recognize the vast potential in marketing automation, but studies show that 70% of the markets are still unhappy about the available marketing automation software. However, industry experts predict a sure shift in the prevailing marketing platform over the next couple of years, and as per their studies, this will be;

  • Predictive at the first point
  • Will offer full- circle recommendations, and
  • Will embrace more open programs.

Predictive analytics and predictive intelligence will take over marketing dynamics to make internet marketing a much easier and more intuitive affair. Such a prediction system can easily learn, adapt, and improve all by its own based on the way customers react to them.

Internet Marketing

The concepts and practices of internet marketing evolves and set off quickly. Each year brings new technology, new software, and new market preferences. To develop an excellent online marketing strategy, the promoters need to be up to date with all the latest SEO trends. Those who can rightly identify the ‘real’ next big thing, opposed to investing on something that may not work, can have a significant advantage over the competition to seize the market.

As we are already into the first quarter of the new year, here we will check what is going to take online marketing to the next level by the second half of year 2016.

  1. Video ads at an all-time hype

Video ads are there for long, but it is said that these will dominate 2016. You can see that Facebook and Bing have already started offering packages for video ads to advertisers. Google also included video content in their search engine algorithm. These changes set forth a significant scope for online video ads as they can interact with users in a highly engaging manner when compared to text and images.

  1. Apps seizing new heights

Google’s new algorithm is also giving weightage to mobile friendly sites with info from indexed applications for search engine rankings. It is also notable that app indexing has taken off lately, which drops app content to Google mobile search results. So, business owners are also catching up well with apps as these are more responsive to individual users. As the mobile websites have a difficult time to find their way in, 2016 can surely be of more apps for business purposes. You can already find many such apps by e-com providers and banks running successfully.

  1. Mobile’s dominance

This is what we are seeing for the past few years. The mobile usage is fast eclipsing the desktop and laptop usage and this trend will surely continue in 2016. The Google’s decision to consider mobile friendliness for search engine rankings has further made mobile merely fit for any purpose, which users achieved through desktops previously.

  1. New SEO strategies

At the rise of internet marketing, most of the strategies were revolving around search engine optimization (SEO) and pay-per-click (PPC). However, now it is a fact that the digital assistants as Siri (iPhone) and Cortana (Windows) can be optimized to answer customer queries. In 2016, more online marketers also will be looking forward to making their business details available through virtual assistants than simply listing the info on web.

  1. Virtual reality

We see that there are many virtual reality devices all-set to launch in 2016, expecting to bring unbelievable changes in user experience. We need to wait and see what kind of impact the wearable technology and VR concepts make in consumer behavior this year to develop digital marketing strategies which best suit to the need.

As we have seen back in 2015, businesses were much interested in increasing their investment in terms of online advertising when compared to the conventional mode of advertising. Surveys show that this trend will continue in year 2016 too and companies may spend an extra $10 billion for digital marketing this time when compared to 2015.